Proposal Marketing Plan for Brightware Corporation Research

Marketing Plan for Brightware Corporation - Research Proposal Example In response to this dire situation, I present you and the team the following proposal for returning the company to its former exemplary position. With all humility, I would like to place before your good self my credentials in taking up this study. After completing my Bachelors in commerce, I pursued my Master's degree in Business Administrative (with Specialization in Marketing). I have about 15 years of experience in marketing industry. I joined Brightware Corporation about 10 years ago as a Marketing Manager and became Vice President of the Sales and Marketing, 3 years back. I am proud to be associated with the Company and be a part of its excellent workforce. The year 2005 had been the most profitable year in the history of Brightware Corporation with revenues touching 200 million dollars. However, in the year 2006 the Company witnessed a sudden dip in profits, with sales registering a negative growth by about 6%. To discover the reason for the current poor performance, as vice president of Sales & Marketing I called up the Advertising and Marketing research director Mr. Mark Quinn and National Sales Manager Mr. Kenneth Graham to a meeting to discuss about the sharp drop in annual sales. The unanimous view among all the participants of the meeting about the reasons for the current poor performance is as follows: 1.) Not enough attention is being paid towards countering the marketing communication machinery of the competitors: Today we are living in a world where media has started playing a very strong role in affecting the lifestyles of the consumers. Marketing communication, road shows and advertisement campaigns play a crucial role in carrying the brand closer to the consumer. The recent hype created around some brands coupled with attractive invitational prices of the products has taken away an appreciable share of our market. However, we failed to fathom the effect of the ad campaigns of our competitors and counter it. The marketing and sales department made repeated requests to the top management for more funds to counter the ad campaign of our competitors, but the top management did not yield to that request. The top management was of the opinion that on the basis of our more than a decade old association with the customers, we do not require to match the competitors on such campaign. This smugness resulted in sliding of our market share. The competitors on the other hand continued their all out efforts to woo the customer by unleashing marketing and advertisement campaigns on Television, Radio, Newspapers, Internet, road shows and direct marketing. Our main competitor World Kitchen has a prominent e-commerce website (http://www.worldkitchen.com), which is used to promote and sell its kitchenware products online. On the other hand we have virtually no presence in the Internet and we are not leveraging the most powerful media of the 21st century the Internet. 2.) Murmurs of disenchantment amongst the workforce: As a consequence of a dip is sales and less number of consignments being picked up, the production department was asked to go slow and retrench 140 of its workers, which in turn resulted in lowering of the morale amongst the worker community. The Company could not plan

Interoffice memorandum Essay Example | Topics and Well Written Essays - 500 words

Interoffice memorandum - Essay Example In this regard, I just need to pay about $24000 tuition fee for my next two semesters till July 2015. After I graduate, the first five years I am setting three goals for myself. First, I plan to buy a car, second get married and third to get insurance. Meanwhile, if I find a full-time job, it shall me achieve these three goals by utilizing half of my salary for this purpose. I plan to save $300 per month for marriage, $200 for health and retirement insurances and the rest I plan to buy a car. If my salary comes about $4000/per month, I shall save $18000 for marriage (2012 average $28000 in USA), and I will be able to buy a car of ($90000) worth. Coming to my long term goals, I wish to focus for the real estate and find investment opportunities. In my opinion, my job shall help me save an amount which would be enough to pay down payment for my house. Moreover, I plan to invest for finance production. The two projects shall cost me 60% of my salary. In crux, I shall need to save above $2000 each month to achieve these goals. I also need to fill my expense planning charts. This shall entitle me to generate an understanding of my goals in detail. The first chart shall help me calculate the total amount to set aside each month for my fixed expenses. It is important to note that I have plans to invest $1500 into savings blank when I set in the target to save $2000 every month. In the second chart, it shall show the total monthly expenses that are flexible. The final budget will constitute the total amount of fixed and flexible expenses. As per my goal, if my first salary as $4000, so I expect to save at least $705 per month. In order to save my receipts and I shall provide all the details of my flexible daily expenses in the chart for June. My expenses shall include food, housing, transportation and others. As per my calculation, my food expense is $56.52 than my budget. However, I have been travelling for